Technology Unlocks “Economies Of Unscale” For Small Businesses


Editor’s note:  Hemant Taneja is a partner at General Catalyst and an investor in Stripe, Snapchat and Tunein. Follow him on Twitter @htaneja.

It’s been an exhilarating time for small business owners. Twenty years ago, they lacked the tools to expand outside of their niche markets. Today, the Internet opens a flourishing global market of consumers ready and willing to engage with businesses of any size. As Patrick Collison, co-founder of Stripe, once told me, the company’s largest customers may not even exist today. Anyone can turn a living room idea into the next Fortune 500 company.

Yet for all of the Internet’s opportunity, small business owners have never felt more overwhelmed. The demands placed on them are mammoth, from effective search engine marketing to online payments, logistics, customer support, and operations. Even today, much of their daily work is done with paper and pencil, even while the world…

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